HAND – Contest
HAND stands for “Have a nice day” and proposes a new chain of stores specialized in home and office goods, especially low-cost gift ideas with a Nordic concept and a pop-soul made in Italy.
The HAND stores distribution has been planned in such a way to guarantee the maximum attendance, fostered by the continuous passage of pedestrians and thus revaluing the historical centre of the city too.
To enhance and encourage the goods purchase, it had been decided to design modular trolleys, characterized by an industrial-style structure in black painted iron and birch plywood, which served as exhibitors for the items, as well as a furniture support for storing the goods. Thanks also to the presence of wheels, the blocks are designed to be easily repositioned in favour of a new interior disposition.
A concept, designed to guide the consumers to a new style of purchase.